Finding out why
The first six weeks of Test Beds have looked closely at what each artist does and what it is about them that makes up their unique selling point (USP) and I told my co-working group that I started with the 'why' in what I do.
My favourite question/s growing up were 'why?' and 'what if...' I've always believed them to be important questions but it is one of the first things that people try to stop children from asking. I read a book 18 months ago by Simon Sinek called 'Start With Why' that helped me understand why that question is so important to us in a business concept but also in life.
This week I discussed that idea with my co-working group and a little deeper with Oz down at the studio and he also took me on a whistle stop tour of the history of human beatboxing...